SEO
What is SEO?
SEO or search engine optimization, can best be defined as
the acts of compliant on site search engine practices and methodologies that
are used to attract major search engine crawlers, to ultimately increase the
website owners organic traffic and search engine result page listings in major
search engines result pages. As statistics have proven time and time again,
using organic search engine optimization hand in hand with search engine marketing
will help increase your organic traffic flow and search engine result page
keyword rankings. Every website owner should take the time to understand the
importance of implementing SEO and search engine marketing into their online
marketing and direct marketing strategies and campaigns.
SEO Tactics and SEO Strategies
Some of the more common types of rudimentary SEO practices that website
owners use for search engine optimization purposes are as follows-
-Website Structure and Canonicalization- the physical
structure of a website, the organizational structure of a website, and how the
URL’s are structured, are all a contributing factor in how search engine’s
crawl your website.
-Site URL’s- The actual website URL’s and how the URL’s read
in your website structure also are a determining factor in how well your
website places within search engine results pages.
On Site Content and Keyword Densities- The content of a
website and how many times a specific web pages keyword is used through each
individual webpage of a website.
-META Info- The META info of a website is the unseen text
that search engines read additionally to reading and crawling your websites
actual content. The META info is best described as how each web page is started
in programming terms. Within the META info of a webpage for SEO purposes, a
website owner should be using META title tags, META keywords, and META
descriptions. As there are numerous other types of META information variables
that can be used for different reasons and for specific situations, the three
main SEO meta info tags listed above are the most important for search engine
optimization purposes.
-<H> Tags- Header tags or >H> tags are a series
of tags that are used in numerical order, to structure content on a webpage per
sub heading of text on a webpage. The following most common header tags
webmasters use for SEO purposes are as follows- h1, h2,h3,h4,h5,h6. This system
adds to the site and content structure as well as placing prominence over sub
headings of content for a specific web page.
-Image ALT Tags- This SEO method is for optimizing images for major search engines, text based search engine, and meta search engine crawlers. An image alt tag is best explained as the text used to define an image on a website. The image alt tag is used by simply adding a “alt=”keyword” “ to the actual HTML coding of a websites image.
-Sitemaps- A sitemap is a type of special web page that is
used to “map” out an entire website for users and for search engine crawlers.
These are the most common practices for on SEO or search
engine optimization purposes.
Original SEO article written by Jay Couture
